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Future is here


WEDNESDAY, 25 November 2020 from 16:30 to 19:00

Virtual Edition, from the Congress Centre Studio at Brdo pri Kranju

Due to the Covid 19 pandemic, the event will be virtual only.

SPIRIT Slovenia, public agency

Who is SPIRIT Slovenia?

The mission of the public agency is to safeguard the competitiveness and the promotion of the Slovenian economy. In cooperation with the Ministry of Economic Development and Technology and other business stakeholders, SPIRIT Slovenia offers Slovenian companies effective and integrated support for the development and promotion in Slovenia as well as in the global competitive market. Furthermore, it fulfills its mission by integrating knowledge and competencies in all key areas of the economy, with the aim to increase added value, create quality posts and long-term competitiveness.

One of the priorities of the public agency is to attract foreign direct investors, mainly those related to the activities that generate higher added value, into our country. SPIRIT Slovenia supports the existing foreign investors in their future growth and development in the Slovenian business environment. The public agency has developed an innovative Business Development of Companies with Foreign Capital programme for outstanding companies, based on entrepreneurial approach.

Theme of the Meeting


New technologies and artificial intelligence are crucial elements for the success of companies today and in the future. People shall remain vital. Intelligent, one-of-a-kind individuals, diverse teams and their winning mindsets.

This year’s theme has been selected based on the proposals by the leaders, participants of the Third Research Meeting, as well as on the latest global trends. It was conceived before the start of the Covid-19 pandemic in March but the agency decided not to change it as it remains highly topical. At this opportunity, we would like to thank the participants of the Third Research Meeting who proposed the theme “Future is here” for the 2020 meeting!

RESEARCH MEETINGS are exclusive meetings of the leaders of top companies with foreign capital that are SPIRIT Slovenia’s partners within the Business Development Programme. The goal of the meetings is to provide added value to leaders in the form of know-how and experience from top companies and individuals moving the boundaries in a competitive world.


Petra Majdič, the most successful Slovenian cross-country skier of all times, and Dr. Matej Tušak, sports psychologist

Petra Majdič

Petra Majdič

Matej Tušak

Matej Tušak


Artificial intelligence. An integral part of the company’s development strategy.

dr. Joachim Weise, Senior Vice President Data Strategy and Analytics, DB Schenker, Germany

Joachim Weise

In the world of new technologies, manufacturing and service businesses are increasingly transforming into companies based on artificial intelligence, the Internet of Things, and big data analytics. They are exploring and developing new ways for products, services, and business models of the future. Joachim Weise is a Senior Vice President Data Strategy and Analytics at DB Schenker, responsible for artificial intelligence. DB Schenker is the leading and fastest-growing global logistics service provider. It is developing logistics solutions for the future, based on the latest global trends, big data analytics, and research done in its own digital lab. The Group employs over 76,000 people. It is present in 2,000 locations around the world, and has 8 million m2 of logistics space in 50 countries. DB Schenker has been pushing the boundaries in industrial logistics for over 140 years.

Big data analytics and its impact on the competitiveness of companies.

dr. Jure Leskovec, Professor, Stanford University, Director of Research and Advance Technologies, Pinterest, Silicon Valley, USA

Using smart devices, machines, robots, and the internet, companies are collecting increasingly large quantities of data about their customers, products, services, and processes. Big data analytics allows them to improve products and develop new ones, based on their customer experience. Jure Leskovec is a young scientist and entrepreneur. For the last ten years, he has been working as Professor of Computer Science at the elite Stanford University, based in Silicon Valley, California. Five years ago, he co-founded the start-up company Kosei, which focused on big data analytics and machine learning. In 2015, Kosei was acquired by the tech company, Pinterest, where Jure Leskovec is a director of research and advanced technologies. Today, Pinterest has 3,000 employees and over 400m regular monthly users. For the past two years, Jure Leskovec and his team at Stanford University have been using big data analytics for complex problems in economy, such as financial transaction analysis and fraud detection, methods to optimise manufacturing processes, as well as models for discovering new medicines. His research received €1.3 million from Mark Zuckerberg’s foundation in 2019.

Jure Leskovec

Active break: The power of the body. Fit into the future.

Alenka Košir, VIIT group training

Alenka Kosir

Sport and fitness are important components of Alenka Košir’s life path. In her youth, she spent 10 years training as a rhythmic gymnast, has won multiple Slovenian national champion titles, and was also a member of the Yugoslav national youth team. She was a professional model for several years and spent a lot of time self-educating in the field of healthy diet. She continued her sports career at the Faculty of Sports, in the field of sports training. Between 2010 and 2014 she collaborated with the Labod Bled ice-skating club as a fitness trainer and professional expert. In 2010, she developed an innovative model of supervised intense interdisciplinary training.

Taking an excellent innovative idea to the global market.

Hooray Heroes. Mic Melanšek and Rado Daradan, founders of Hooray Studios d.o.o.

In 2016, the innovative young Slovenian company had just ten employees; today they have more than 140 people creating the unique Hooray Heroes. Each Hooray Heroes book is personalised, meaning the children become the protagonists. The books are created in collaboration with local (Desa Muck, Feri Lainšček, Žiga X Gombač) and foreign authors and illustrators. They achieved success not only on the Slovenian market among Slovenian readers, but on the global market as well. The key to their success was their courage and caution. The path was not easy, and things were not always looking up. In addition to having an original idea and the right combination of courage and caution, they also successfully leveraged the latest technologies. Customers can design their own book online. The icing on the cake was their entry into the world of influencers, like David Beckham and the Kardashian family. The Hooray Heroes books are making millions.

Mali Junaki

The winning mind.

Petra Majdič, the most successful Slovenian cross-country skier of all times, and dr. Matej Tušak, sports psychologist.

Petra Majdič

Hard work, talent, dedication, passion, and a winning mind. These are just some pieces of the puzzle that enable talented individuals to reach the top of the world. In sports and in business. Petra Majdič is the most successful Slovenian cross-country skier of all times. The winner of 24 world cup competitions. The recipient of three small crystal globes for the best sprinter of the season in the world. The recipient of the bronze medal at the 2010 Olympic Games in Vancouver, and the recipient of two world championship medals (silver in Sapporo in 2007, and bronze in Oslo in 2011). With no less than 20 victories, Petra Majdič is the second best sprinter in World Cup history. She is a three-times winner of the Slovenian Sportswoman of the Year Award (2006, 2007 and 2009), received the Bloudek Award for top international sports achievements (2007), and was awarded the title of Slovenian Woman of the Year (2010). At the end of a successful sports career, she applied her winning mindset to succeed in the world of business.

Matej Tušak, is the most renowned sports psychologist in Slovenia. As a child, he met some of the best Slovenian athletes such as Bogdan Norčič, Primož Ulaga and Rok Petrovič right in his own living room. He followed in his father’s footsteps to become a sports psychologist. During a career spanning 30 years, he was instrumental in the successes of numerous Slovenian champions, recipients of medals in most important competitions such as world and European championships and the Olympics. The most famous of these successes was the epic battle that Petra Majdič fought with five broken ribs during the 2010 Olympic Games in Vancouver. In recent years, Matej Tušak has also been concentrating on working with companies. He is a professor, a lecturer, and author of numerous books and over 300 scientific articles.

Matej Tušak


Simon Vadnjal

Simon Vadnjal

Investigative reporter, curious journalist, musician in a band CoverLover.

A man of many interests and talents, who has already left his mark in Slovenian media space. For a number of years he has been one of the co-creators of TV format Prava ideja, broadcast on National TV and has presented the most interesting and successful business ideas in the local environment. He is inspired by interesting individuals and their unique stories.



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